Deficit marketing: Good intentions, Bad results
This article discusses how agencies representing jobseekers with disabilities should approach businesses and market their clients by using a strengths based approach rather than focusing on deficits and disability.
APA Citation:
Riehle, E.J. and Daston, M.E. (2006). Deficit Marketing: Good Intentions, Bad Results. Journal of Vocational Rehabilitation, 25, pp. 69–70.
Year of Publication:
2006
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