Job Development

This module shares strategies for an asset or strength-based marketing approach to job development, focusing on a young person’s interests, skills, talents and support needs and matching them to the appropriate work environment to perform tasks that match their skills – and meets bottom-line needs of the business. This approach involves a systematic career discovery process, turning student information into something marketable by creating a Positive Personal Profile (PPP), strategies for turning perceived deficits into assets, and developing a marketing script to bring to employers that highlights a clear connection between a job candidate’s abilities and personality and the business needs of an employer. Detailed case study examples are provided.